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objectives. Henry Mason, head of research andLinks of London Four Leaf Clover Charm analysis at Trendwatching.com, describes the schemes asembedded generosity. Following the recession and backlash over bankers' bonuses, Mason says consumers are disgusted with greed and are longing fot institutions that care.With time such a scarce resource, but good intentions abundant, anything that makes it easier for consumers to be generous will be popular, salinks of london charmsys Mason. But he pLinks of London Dome Jade Charmoints out that one-off gimmicks won't hit the spot.It's about a holistic desire to be good and generous, he says.Some businesses are being run entirely on the premise of buy one ' give one free. When food manufacturer the Good Little Company was researching its first product, a healthy sausage for cLinks of London Classic 18ct Gold Maple Leaf Charmhildren, it asked customers what they wanted